Table of Contents

Boosted Posts

Sponsored Posts

Making It Work

In the ever-changing world of digital marketing, businesses constantly strive to remain relevant and grab the attention of potential customers. One of the most powerful players in this space is the popular social media platform, Facebook.

However, when it comes to amplifying your brand’s message on the platform, you might find yourself at a crossroads: deciding between Facebook Boosted Posts and Sponsored Ads. Understanding the key differences between these two options can have a significant impact on your marketing strategy and overall success.

In this article, we will delve into the nuances of Boosted Posts and Sponsored Ads, helping you make an informed decision on which promotional tool can effectively elevate your brand’s Facebook presence.

For further guidance, you might be interested to explore our article: A Beginner’s Guide to Facebook Advertising.

Boosted Posts

Think of a boosted post as a high-speed elevator ride for your content on Facebook’s news feed. For a fee, your post gets better visibility on the feeds of your selected audience. The charges depend on the size of the crowd you wish to reach, with the final payment reflecting the impressions your post gathers. You can think of it as giving a loudspeaker to a message you’ve already put on your page – it helps more people hear it.

You may have encountered contrasting opinions within the Malaysian marketing sphere about the utility of boosted posts. Some view it as wasting money without clear returns, while others tell success stories, including an example of a user who reportedly made RM9,600 in sales from an RM80 investment in boosted posts.

Pros:
Boosted posts offer a simple and direct way to extend your post’s reach across Facebook, Messenger, and Instagram, providing control over your ad’s budget and duration, the ability to target specific audiences, all while clearly marking your investment as ad spend for easy tracking and potential brand visibility enhancement.

Cons:
With boosted posts, even though you have the options to pick ‘who’ to reach, how ‘long’ to run the ad, and ‘how much’ to spend, still they aren’t as detailed as sponsored ads. So if you want to really fine-tune your campaign, the features of boosted posts may not be enough. In simple terms, boosted posts help more people see and engage with your stuff. But if you want more control and detail in your ads, go for sponsored ads

When is the ideal timing to boost a post?
If you have an important post that you want to ensure your followers see, a boost is the way to go. Boosting significantly enhances the visibility of your post on your followers’ timeline, making it an effective method to highlight key content you wish to disseminate. Additionally, if you observe that a specific post is organically attracting a lot of attention with likes and shares, consider boosting it. This way, you can capitalise on the existing momentum and broadcast your message further to a broader set of your followers.

Here are additional scenarios where boosting a post can be useful:

• Advertise an upcoming event to your audience
• Distribute content created by your users
• During customer loyalty initiatives when you’re aiming for increased engagement.

Sponsored Posts

Sponsored posts, on the other hand, are the equivalent of Facebook ads within the post universe, where it requires you to craft an ad campaign from scratch. Sponsoring allows you intricate targeting options that marketers value, although it demands a bit more strategic planning opposed to a boosted post.

The key distinction lies in the extent you can go into detailing your campaign plan. With a sponsored post, you can finely tune your outreach based on various demographic factors – from their location within Malaysia, age group, gender, interests, behaviours, to their economic profile. This specific level of targeting isn’t achievable when you merely boost a post.

When you choose boosted posts, your audience typically comprises: “people who like your page”, “people who like your page and their friends”, and “people you select through targeting”. However, even with the third option, your control over targeting lacks the depth you’d experience with sponsored posts, as you cannot select behavioural aspects, employ detailed targeting or exclude your page’s fans.

Pros:
Sponsored ads offer the added advantage of detailed targeting. You can designate a specific audience based on demographics or browsing habits, and also determine unique campaign objectives such as click-throughs, retargeting efforts, or boosting site visits. Owing to their precision targeting, sponsored ads are typically more effective in generating much desired clicks than boosted posts.

Cons:
The process of deploying sponsored ads is notably complex and time-consuming. Defining objectives, identifying an audience, and crafting compelling content require considerable effort, which can potentially intimidate new or inexperienced users.

When to use sponsored ads?

Their outstanding versatility in budgeting and targeting makes sponsored ads suitable for a wide range of uses, such as introducing a new product, enhancing brand awareness, or highlighting a major sales event.

Here are additional reasons to consider creating sponsored ads:

• Increase visitors to your website
• Highlight new items or exclusive offers
• Attract fresh leads for your business

Learn more by diving into our article: Understanding Facebook Ad Objectives.

Making It Work

Both Boosted Posts and Sponsored Ads are powerful methods of expanding your brand’s reach and increasing engagement, but each option’s effectiveness is contingent upon your specific objectives and target audience.

By understanding the key differences and benefits associated with these promotional tools, you’re better equipped to make informed decisions that can accelerate your business’s growth on Facebook. AdFortless is committed to providing you with the knowledge, strategies, and support needed to achieve your marketing goals, regardless of whether you are amplifying a post or launching a full-fledged sponsored ad campaign. Partner with AdFortless today and witness the transformation of your brand’s Facebook presence, maximising your marketing efforts to their true potential.