Mastering the Art of Short-Form Video Content
Mastering short-form video content: creation tips, platform optimization, and audience engagement in today's digital age.
If you’re impressed by how well internet users (especially Gen-Zs) can use emojis to convey a whole narrative without typing a single word, wait till you see emojis on steroids – stickers.
We’ve moved into an era where stickers can do all the talking. Their use is skyrocketing, from physical stickers that decorates our daily items to digital stickers being the highlight of our online conversations. Stickers are a blast!
But…stickers are not solely used by kids anymore nowadays! Branded stickers are getting more and more prominent and sought after in various industries, serving as a cost-effective way to show support for a brand without purchasing its products.
Messaging stickers are also insanely popular right now (we’re looking at you, Whatsapp 👀). Gone are the days of plain texting, if we earned a dime for every sticker sent while chatting, we’d be billionaires now. Messaging apps offer a free, convenient, and feature-rich way to communicate. This marks an exciting shift in how we connect.
Leverage the sticker trend to boost your business visibility. By creating engaging and thematic stickers related to your brand that resonate with your audience, you can attract potential customers. Discover the potential of sticker packs in enhancing your business’s reach.
Sticking Around: Crafting Lasting Impressions with Branded Stickers
Impressive Engagement: WhatsApp marketing, particularly with branded stickers, boasts an extraordinary 98% open rate, significantly outperforming traditional mediums like email and SMS. This high engagement level ensures that messages are not only sent but seen and interacted with. New to Whatsapp marketing? Check out our beginner’s guide here! WhatsApp Broadcasting: A Complete Guide for Beginners
Unmatched Reach & Diversity: Boasting over 2.8 billion users globally and support for 70 languages, WhatsApp offers brands unparalleled access to a wide and diverse audience. It is especially popular among teenagers, who prefer messaging on WhatsApp to browsing social networks, dedicating roughly 200 minutes weekly to the app. Check out our guide to Using WhatsApp Broadcasting for Marketing!
Cost-Effectiveness: Implementing a sticker campaign is relatively low-cost, especially when compared to other digital advertising strategies. The potential for stickers to go viral means that brands can achieve extensive reach without a hefty marketing budget.
Creative Flexibility: Stickers and GIFs provide a unique opportunity for brands to creatively express their identity and message. These visual tools are highly customizable, allowing for a perfect alignment with various marketing campaigns and themes, thereby enhancing brand recognition and engagement.
With Malaysia’s vibrant varieties of festivals—such as Chinese New Year, Hari Raya, and Christmas—brands have an exciting opportunity to tap into the nation’s festive spirit. By crafting stickers that embody the essence of these celebrations, businesses can engage with Malaysians in a way that resonates deeply with their cultural merriment. Whether it’s the vivid reds of lanterns for Chinese New Year or the sparkling lights of Christmas, well-designed stickers can enhance communication, allowing consumers to spread and share their festive joy, effectively positioning brands as integral parts of the holiday experience.
Malaysian Brands Brew Up Cultural Connections with Clever Sticker Campaigns
IOI Properties
IOI Properties stands out in the digital arena by creatively engaging with audiences through themed digital stickers, targeting major cultural festivities like Raya and Chinese New Year. For Raya, they unveiled an exclusive collection designed to enhance social media posts on platforms such as Instagram and TikTok, alongside a special WhatsApp sticker pack to facilitate heartfelt Eid celebrations.
Source: IOI Properties
IOI Properties also rolled out the ‘Ong’ series for Chinese New Year, where users can express their festive wishes through unique stickers available on both Sticker.ly and GIPHY. By strategically placing these digital tokens of culture and festivity within easy reach, IOI Properties not only enriches the digital communication landscape but also solidifies its brand presence in the community’s celebratory moments.
Source: IOI Properties
These campaigns exemplify how IOI Properties skilfully blends technology with tradition, illustrating their innovative approach to marketing and their dedication to enhancing customer experience during key cultural moments.
Source: IOI Properties
ZUS Coffee
In an innovative campaign to distinguish their watermelon drink offering, ZUS Coffee introduced a festive marketing strategy during Chinese New Year by pairing the purchase of their beverages with collectible “Ong Ong” stickers packs, and more recently, the eclectic Seribu Warna Sampul Raya Stickers. Despite being physical instead of digital, the stickers still proved to be highly effective when combined with their excellent social media marketing strategy.
Source: ZUS Coffee
This approach not only heightened the buying experience but also ignited social media buzz as customers eagerly shared their festive finds online. With Malaysians’ love for festive seasons, the stickers, designed to capture the festive spirit, served as a tangible extension of the brand’s engagement, encouraging repeat visits and amplifying word-of-mouth publicity.
By integrating these unique physical stickers with their product, Zus Coffee successfully created a memorable connection with their audience, showcasing the power of combining tangible marketing materials with seasonal offerings to boost customer interaction and brand loyalty.
Source: zus.coffee
Tealive
Tealive enhances its brand engagement by creating both digital GIPHY stickers and physical sticker packs, which effectively merges online and offline worlds to boost brand engagement within the lively bubble tea culture. These stickers—whether they animate a cup of boba tea or capture the fun of a spinning straw—infuse a little bit of Tealive’s whimsy into everyday interactions. This strategy bolsters Tealive’s visibility across different platforms and fosters a more intimate bond with its audience, reinforcing Tealive’s status as a fan-favorite in the bubble tea scene.3
If there’s one key lesson brands can learn from Tealive: capitalizing on current digital trends with visual content can fortify a brand’s identity and make it an integral part of daily online conversations.
Through fun, branded visuals that resonate with the target audience and encourage active participation, brands can enhance their online presence, promote organic interaction, and maintain cultural relevance, all of which contribute to a strengthened and more relatable connection with consumers.
Source: tealiveasia
Craft Your Branded Stickers With AdFortless: Where Your Brand Sticks Out
Embrace the power of stickers to elevate your brand’s visibility and engagement in a world where digital conversations dominate. As demonstrated by Malaysian brands like IOI Properties, Zus Coffee, and Tealive, branded stickers offer a unique, expressive, and cost-effective marketing channel that resonates with a diverse audience.
Unlock the full potential of your brand’s identity with AdFortles. Don’t just communicate; captivate. With our tailor-made custom branded stickers, your brand’s message won’t just stick—it will resonate and create a lasting impact. Dive into the sticker revolution with AdFortless and witness your brand come alive, leaving a lasting impression that not only stands out but also sticks around in the hearts and minds of your audience. Act now, and let’s create sticker stories that propel your brand to new heights of engagement and recognition.
