Mastering the Art of Short-Form Video Content
Mastering short-form video content: creation tips, platform optimization, and audience engagement in today's digital age.
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Digital MarketingDigital StrategySocial Media MarketingWhatsappWhatsapp BroadcastingWhatsapp Marketing The dynamic business environment today calls for innovative communication approaches. One such powerful tool that has changed the way businesses interact with customers is WhatsApp Broadcasting.
WhatsApp has grown to be the top messaging platform across the globe! With a whopping 2 billion monthly active users in 2020, it has become a must-have marketing channel for businesses looking to expand their reach, especially in developing countries.
You might find it interesting that as of 2021, Malaysia isn’t far behind in the digital realm either – with 26.61 million people surfing the internet. Given the immense popularity of WhatsApp, it’s no leap to presume a significant portion of the Malaysian digital crowd likely uses the app.
In this article, we’re going to delve into how WhatsApp Broadcasting can be a game-changer for your business. We’ve also packed some advanced strategic tips which will help elevate your WhatsApp marketing strategy to new heights. Consider this a masterclass in getting your WhatsApp marketing game 5 steps ahead!
Are you new to Whatsapp Broadcasting? No worries, feel free to check out our article: WhatsApp Broadcasting: A Complete Guide for Beginners. It covers the basics and will help you get up to speed so you can make the best out of the strategies we’re about to explore together. Let’s get started!
WhatsApp Broadcasting: Market Like You Mean It
WhatsApp marketing is an easy way to stay connected with your customers. Over half of its users check the app daily, and text messages enjoy a high open rate of 98%.
Another point to remember is that customers love and trust companies they can chat with. In fact, 53% of people admit they are more likely to buy from businesses reachable via chat.
But the benefits of WhatsApp marketing don’t stop here. Let’s explore more reasons why it’s a good idea to include WhatsApp Broadcasting in your marketing strategy.
Boom with Benefits: Welcome to WhatsApp Broadcasting!
1. Stronger Customer Bonds
More than half of all people feel a closer connection to brands using chat apps like WhatsApp. This means using WhatsApp for marketing can help in developing deeper, long-term customer relationships, which is cheaper overall as retaining a customer costs 5-25 times less than acquiring a new one.
WhatsApp offers a variety of ways to personalise interactions with customers, like personalised welcome messages, special offers, birthday greetings, and more. These personalised messages work as over 70% of consumers are more likely to engage with such tailored content.
2. Higher Conversion Rates
Choosing the right channel for first contact with customers is important. Some people may be annoyed by phone calls or unresponsive via email or social media. That’s where WhatsApp comes in, with businesses seeing replies to 40% of their WhatsApp messages. Moreover, following up initial contacts with messaging can improve conversion rates by a whopping 112.6%!
3. Increased Sales
Adding a WhatsApp number on your website could boost sales leads by 27%. This is perhaps due to the confidence it gives potential customers; 66% of consumers are more likely to buy from a company if it’s available on messenger apps. With an increasing trend of shopping via messaging apps, 60% of consumers believe they’ll use them more for future purchases.
4. Lower Marketing Costs
WhatsApp is a cost-effective marketing channel, which is particularly appealing for small businesses. To get started, all you need is the app and an internet connection. Chances are, there is a fairly high chance for your messages to be seen, with users checking WhatsApp an average of 23 times a day!
WhatsApp’s Up: Strategy Broadcast for Success
Now that you understand the benefits of using WhatsApp Broadcasting for your marketing work, this section will provide you with all the necessary information and strategic guidance to get your WhatsApp marketing efforts up and running from ground zero.
1. Send promotional messages via WhatsApp
Did you know that WhatsApp messages have an impressive 98% open rate? With bulk WhatsApp marketing, you can reach a broad audience and increase your sales. Just imagine – sending unlimited promotional messages like special offers, festival promotions, product launches, and season-end sales to your opted-in users!
Since October 2021, WhatsApp has allowed businesses to send promotional messages. Take advantage of this opportunity and send out engaging messages to triple your sales and conversions.
2. Set up Automated Reminders and Notifications on WhatsApp
Harness the power of WhatsApp Broadcasting to automate your business notifications for scenarios such as order confirmations, shipping details, delivery updates, and even reminders for abandoned carts. The good news is, this can be achieved through a simple integration.
What this means is that each time a particular event is triggered – be it a new order, a delivery update, confirmed appointment, or an abandoned cart – the notification automatically pops up on your customer’s WhatsApp.
WhatsApp notifications are 5x more effective than emails and SMS, helping you cultivate a more personalised communication approach with your clients. Plus, who doesn’t appreciate a handy reminder or update?
3. Launch Direct-to-WhatsApp Ads
Imagine driving instant lead generation and reducing your cost per lead through Direct-to-WhatsApp Ads on Instagram and Facebook. It’s absolutely achievable.
When you run ‘Direct to WhatsApp Ads’, users are instantly redirected to your WhatsApp, giving you a golden opportunity to engage them in real-time, one-on-one conversations.
Here’s the best part: As soon as a user lands on your WhatsApp, you will immediately obtain their name and mobile number. This fast process eliminates the need for those lengthy landing page forms, providing you and your lead a seamless interaction.
The contacts you gain from your ad engagements can be added to your broadcast lists. You can then effortlessly manage and send important notifications, updates, or promotional messages to the users who’ve shown interest in your brand.
4. Make Use of Personalised Messaging on WhatsApp
If you’re aiming for personalised customer interactions, WhatsApp Broadcasting is your go-to platform.
From images to videos, PDFs to GIFs, and much more – WhatsApp lets you communicate in various engaging formats. It’s not just about sending text; you can thoroughly enhance and colour your messages with media assets.
And let’s not forget the cherry on top – emojis! Emojis help add a level of personalization, turning simple text into lively conversations.
5. Boost Support and Sales with a WhatsApp Chatbot
Think about having a tireless tool that keeps your business buzzing around the clock. That’s exactly what integrating a WhatsApp Chatbot brings to the table.
Chatbots on WhatsApp behave nearly like your best human agents. They’re designed to understand customer queries and respond instantly. The impressive part? It’s been reported that these clever bots successfully answer about 80% of user questions unhindered. By integrating chatbots with your broadcasts, you can automate promotional messaging, reply dynamically to customers, and offer an unmatched personalised experience.
But that’s not all, they can also display personalised product recommendations to users. This aids customers in finding the perfect product and completing sales without the need for human intervention. So, your chatbot is a round-the-clock, efficient employee.
Pro Tips for WhatsApp Marketing
Now that you’re equipped with quite a bit of information about how to use WhatsApp Broadcasting, let’s turn our focus towards the marketing side of things. Remember, broadcasting is just a tool to give your marketing efforts a major boost. So, let’s dive into some tips that can help you ace that WhatsApp marketing game:
1. Get Realistic with Goals & KPIs
To kick off your WhatsApp marketing plan, first establish your marketing goals. This will help you concentrate on valuable activities and avoid unnecessary tasks.
Begin by reviewing your marketing funnel and identifying areas that need improvement. Consider the business objectives WhatsApp marketing can help you achieve. Determine the KPIs that will indicate your success in reaching these goals.
For instance, if your business struggles with customer retention, you can address it by sending promotional messages via WhatsApp. Your KPIs in this scenario could include clicks, engagement, and retention rates.
2. Find Your Squad!
Your marketing becomes super effective when it hits the right crowd. But how do you know exactly who you’re trying to attract? Simple. First up, you could try creating a customer profile.
Want another method? Check out the Jobs-to-be-Done (JTBD) framework. If you choose it, just muse over these questions:
- Why do people pick up your product?
- What’s the golden nugget they’re seeking to find in it?
- What’s their end game?
- Whichever method you fancy, don’t start guessing or daydreaming; get out there and dig into your crowd. If you fancy the JTBD framework, chat with 10-15 of your recent buyers.
For the customer profile, your best buds are social media surveys, Google Analytics, your CRM or Facebook & Google Ads. They can tell you all about who your typical customers are, where they live, and much more.
3. Grab the WhatsApp Business App!
No size fits all, and WhatsApp knows that. That’s why they have WhatsApp Business, catering to both small and big businesses. It’s packed with killer features like:
- A business profile with all the need-to-know info: where you’re based, what your business is about, your email, and website.
- Catalogue – a 3D spectacle of your products.
- Labels – a genius way to sort your customer chats. For example, you can sort conversations according to how far they’ve moved in the sales funnel.
- Q&A that’s super fast and automated to connect with customers and answer immediately.
4. Shape Your Brand’s Personality
Everyone knows people love chatting with real people, not some bland business. That’s why you’ve got to carve out your brand persona to win at WhatsApp marketing. A brand persona is like the soul of your brand; its traits, attitudes, and values.
You know big players like Apple, Fanta, and Nike, right? They aren’t just product-pushers. Apple’s got that creative and intellectual aura. Fanta’s all about being fun and easy-going, while Nike comes off as passionate and energetic. Find out what your brand’s personality is and bring it out into the open. This persona will help shape your chat style on WhatsApp.
Anyone chatting should feel like they’re dealing with a real person. You can even sign off with a person’s name—it’s more effective than the company name.
5. Make Your Contact List
If WhatsApp is more than just a customer service tool for you, you’ll need a contact list. The best way? Subscription forms. Plaster them on different parts of your site and tempt potential subscribers with some irresistible goodies—maybe a discount.
Also, consider this: multichannel forms. We live in a world where customers want to choose the channel they get your updates from. It could be email, WhatsApp, Facebook Messenger, you name it. Giving them the choice leads to high engagement and better conversions, and don’t forget; you need to segment your audience for tighter, more relevant marketing!
6. Craft Your Messages
WhatsApp messages enjoy a hero’s welcome. Yet, if you offer your readers tasteless or badly produced content, it’s like throwing your marketing dollars into a black hole.
Here’s what you do: Figure out your main themes and the messages you want to pass across. Rule of thumb: don’t just talk about sales. Your crowd also wants to be educated and entertained. And keep your messages punchy. People are often checking WhatsApp on-the-go, and don’t have time for a novel.
Add a little seasoning to your messages with multimedia: videos, animations, or pictures. Throw in some emojis too. If you’re flirting with using them, start with smiley faces or people emojis—they’re a safer bet than any business-themed ones.
Also, think about message frequency. If you’re hitting your folks with messages every hour, they might get fast frustrated with your brand. Stick to the best practice of delivering 5-10 messages a week.
7. Ace Your Customer Service
Most customers love messaging apps for customer support. Almost 60% of people believe they get quicker responses that way, half of them feel they get better advice and care. This is where WhatsApp marketing earns its stars.
WhatsApp lets your brand handle customer queries in real time. That’s amazing since about a quarter of your customers expect help within an hour and almost 20% expect to receive an immediate response.
Now, you might be thinking keeping up with these expectations is a marathon, but WhatsApp helps you deliver customer support 24/7. The secret sauce? A chatbot. Arm it with common questions and their answers. This method can help you trim your customer support costs by nearly a third!
Fortify your WhatsApp Marketing with AdFortless
Riding the wave of technological innovation, WhatsApp Broadcasting is leading the revolution in digital marketing – a useful and cost-effective channel to improve customer engagement, thereby increasing sales and brand loyalty.
Don’t miss out on the incredible potential of WhatsApp Broadcasting for your business. AdFortless specialises in providing cutting-edge marketing solutions, including expertly executed WhatsApp campaigns.
Contact us today to discuss how our team can help you optimise consumer engagement and drive growth, effortlessly. Experience the power of WhatsApp Broadcasting and transform your marketing strategy like never before!
