Table of Contents

What is WhatsApp Broadcasting?

Setting Up a WhatsApp Broadcast

Advantages of WhatsApp Broadcasting

The Solution: Whatsapp Business API

Advantages of Whatsapp Business API

Setting Up Whatsapp Business API with AdFortless

WhatsApp, a cross-platform messaging app with over 2 billion users worldwide, is becoming increasingly popular not just for individual communication but for businesses. One such feature unlocking this potential is WhatsApp Broadcasting.

What is WhatsApp Broadcasting?

WhatsApp Broadcasting is a powerful communication tool enabling businesses to send targeted messages to a specific group of WhatsApp users. These broadcasts can reach up to 256 recipients simultaneously and allows for a direct, reliable, and efficient dissemination of information to your contacts, whether it’s promotional content, customer service communications, updates, or reminders.

Setting Up a WhatsApp Broadcast

Getting started with WhatsApp Broadcast is simple and straightforward, even for beginners:

1. Open WhatsApp, navigate to the ‘Chats’ tab, and select ‘New Broadcast.’
2. Choose contacts you wish to add to the broadcast list. Remember, they must have saved your number in their contact list to receive your broadcasts.
3. Click ‘Create’ – and your broadcast list is ready!
4. Now you can type messages as you normally would, but they will be sent as an individual message to everyone in your broadcast list.

Advantages of WhatsApp Broadcasting

• Efficiency: WhatsApp Broadcasting is time-efficient as it allows you to send the same message to numerous contacts at once. This saves you the effort of manually sending messages to each contact individually.
• Privacy: One significant benefit of this feature is that it respects the privacy of your contacts. Messages sent via WhatsApp Broadcast appear as individual messages to your recipients. As a result, each recipient is unaware of other recipients, contributing to a more personalised and respectful communication experience.
• Versatility: This tool is not just for text messages. You can share images, videos, documents, and even voice messages too, making it a versatile choice for different types of communication.
• Organised Reach: With WhatsApp Broadcasting, your message reaches only those contacts who have saved your number in their contact list. This ensures that your broadcasts are only going to those who are likely genuinely interested in your business or service, resulting in effective targeted marketing.

The Solution: Whatsapp Business API

The above limitations of WhatsApp Business Broadcast clearly illustrate its suitability for freelancers or small businesses seeking to establish a presence among their local audiences. For medium to large or growing businesses, however, which have a significant customer base spanning multiple segments and requiring outgoing message analytics, WhatsApp API is a more fitting approach.

The WhatsApp Business API is a specialised application program interface designed to facilitate businesses in managing and responding to an unlimited volume of WhatsApp messages seamlessly. Launched by Facebook in August 2018, it serves as a custom solution aimed at enabling medium to large-sized enterprises to enhance their customer interaction scale through WhatsApp.

Advantages of Whatsapp Business API

The WhatsApp Business API significantly broadens the benefits for businesses by offering various possibilities. It provides the ability to:

• Unlimited Broadcast: Send WhatsApp messages to an infinite number of distinct users.
• Increased Brand Presence: Showcase your account as a Business Account, strengthening your brand presence.
• Company Visibility: Display your company’s name and logo at the top of all conversations, ensuring visibility even when your number isn’t saved by your customers.
• Personalised Messages: Foster higher customer satisfaction, as users must opt-in to receive broadcast messages, resulting in them receiving tailored and relevant information.
• Enhancing Trust:Apply for WhatsApp authentication and secure a verified “green tick”, which helps in enhancing trust among both prospective and existing customers.
• Quick Access To Business Profile:Access important information such as branch locations and operational hours when customers click on your business account.
• Interactive Features:Boost customer engagement by leveraging interactive WhatsApp message features like chat buttons.
• Seamless Operations:Blending existing CRM systems or e-commerce stores seamlessly, ensuring a smooth workflow.

Setting Up Whatsapp Business API with AdFortless

Setting up a WhatsApp Business API is essential in elevating your business objectives. This process can sometimes prove to be a challenge when it comes to finding the perfect solutions for your business. Fear not, AdFortless is committed to transforming this task into an effortless exercise with our WhatsApp Business API solutions.

Contact us today and begin the process of setting up your tailored WhatsApp Business API account. Unleash the potential of enhanced customer interaction and the ability to scale your operations conveniently.

Here’s to transforming how we connect in the business world with AdFortless, one WhatsApp Broadcast at a time!