Mastering the Art of Short-Form Video Content
Mastering short-form video content: creation tips, platform optimization, and audience engagement in today's digital age.
🤖: 🎩✨ Greetings! I’m ChatGPT, your virtual wizard of words and wonder! Embark on an adventure of imagination with me, where every conversation is a magical journey waiting to unfold! 🌟💬
🙋‍♂️: Thank you, ChatGPT. We’re pretty sure that in 2024 there’s virtually no one that doesn’t know your existence!
The rise of AI copywriting tools like ChatGPT, Jasper, and Copy.ai has sparked intense discussions among professionals in fields from marketing to programming.
We then find ourselves pondering how AI might revolutionize our work or render traditional roles obsolete.
Marketers, in particular, might stumble upon a narrative suggesting that AI could either become the ultimate sidekick for copywriters, streamlining the creative process with remarkable efficiency, or potentially replacing the copywriting profession as we know it.
So, with the rise of AI making the list of our 6 Digital Advertising Trends for 2024, just how far are us from the statement?
How AI is Writing the Next Chapter in Copywriting
AI in copywriting harnesses natural language processing and machine learning. You provide the AI with a brief or “prompt,” and it begins generating content.
Though these tools are relatively new, their ability to produce effective copy can be surprisingly (and to a certain extent, worryingly) useful for copywriters.
Read our article Digital Advertising Copywriting Mastery to find out how good copywriting can boost your business to new heights!
Speeds up the writing process
It’s quick and easy to just grab an instant coffee from your fridge, but it’s a whole different experience when you wait for a barista to meticulously prepare a good old-fashioned latte.
It’s about time, care, and a touch of artistry.
Therefore, we can come to understand: copywriting is NOT instant coffee. Writers need time to think, research, and even grab a coffee (or two), before they finally start tapping away at the keyboard.
🙋‍♂️: Let’s try asking GPT3.5 to “write 5 headlines to sell fried chickens in a humorous tone of voice.”
🤖: “Cluck Yeah! Get Your Wings on with Our Finger-Lickin’ Good Fried Chickens!”
“Fryday Vibes: Dive into Crispy, Juicy, and Downright Clucking Delicious Fried Chickens!”
“Don’t Be Chicken! Try Our Fried Chicken and Let Your Taste Buds Do the Happy Dance!”
“So Good, Even the Chickens Are Begging for More Sambal!”
“Why Did the Chicken Cross the Road? To Get to Our Finger-Lickin’ Fried Chicken Joint!”
If we’re going to be honest, these headlines are not half bad! Considering that AI is able to generate 5 (and possibly 100 more, had you prompted it) in just mere seconds is what is really astounding.
Give AI a good rundown of what you need, and it can pop out a starting draft quicker than you can decide on your coffee order. This can really speed things up from the get-go.
Eliminates writer’s block
Blocked dam no more. With AI, it is possible to keep your light bulb always on.
We understand — sometimes our thoughts just won’t make it onto the page. AI copywriting tools do a good job stepping in to spark creativity with headline suggestions and opening lines.
🙋‍♂️: I need inspirations for writing about Malaysia’s heat.
🤖: “Beat the Heat: Practical Tips for Dealing with Malaysia’s Tropical Climate”
“Surviving the Scorching Sun: Your Guide to Enjoying Malaysia, Despite the Heat”
“Heatwave Hacks: How to Keep Your Cool During Malaysia’s Hottest Months”
With these engaging starters, you can plot your course for your next content right away! Thanks, ChatGPT!
Error-free Writing
Using AI for writting helps avoid mistaks and keep the style the same. It should make everything you right sound similar…
🤖: There are some spelling mistakes here. Let me fix them for you! Here’s the revised content:
Using AI for writing helps avoid mistakes and keeps the style the same. It should make everything you write sound similar, making your brand look better and more reliable to your audience.
This shows how AI can help create clean, consistent writing that supports a strong, trustworthy brand image.
The Limitations of AI in Copywriting
Using AI for writing is great, but it does have its limits. Here’s what it struggles with:
Making a Custom Content Strategy
Sure, AI can whip up a content plan by throwing together a decent list of steps faster than you can say “keyword optimization.” But crafting a REALLY good content strategy? That requires deep knowledge about a company’s audience, products, and desires.
Only a human writer can master the ultimate mix of content frequency, targeted keywords, and the just-right tone.
They’re also your go-to for keeping tabs on the latest industry trends—no software update required.
Checking Facts
AI can’t check if information is true like a human can. It only makes suggestions based on its training. So, writers need to do some fact-checking detective work themselves.
If they don’t, they and their clients could lose credibility. After all, there have been notorious times when AI, like ChatGPT, dropped the factual ball!
Showing Real Empathy and Understanding Emotions
AI might attempt to mimic empathy—like a robot pretending to cry during a sad movie—but real empathy? Not happening.
Building trust with readers through real shared feelings is something only humans can do. The same goes for understanding emotions. AI might know which words are linked to feelings, but it can’t actually feel them. And that’s why human writers can connect better with readers.
Offering Personal Opinions Based on Life Experiences
It’s true that you can set ChatGPT to have opinions, but it’s going to be like nasi lemak without the sambal – it lacks the essential flavor.
Uncovering what makes a company special often involves personal and corporate opinions. And sharing those opinions passionately in writing is something AI just can’t do.
Where Do We – Human Copywriters – Currently Stand?
Despite all the advancements in AI copywriting tools, human copywriters are far from being outdated.
Sure, AI can help streamline processes and make things more efficient and can churn out text at lightning speed, but it lacks the soul, the creativity, and the intuition that come so naturally to humans.
They fall short when it comes to generating innovative ideas or evoking genuine emotions.
For more intricate assignments like weaving together long-form content or sculpting a compelling story, the finesse of a human writer is indispensable.
It’s not ready to replace humans.
So, where does that leave us? AI tools are not the competition but collaborators. They’re here to take on the time-consuming tasks, allowing human creativity to flourish unhindered.
The objective is to blend the strengths of both worlds: the speed and efficiency of AI with the unmatched creativity and emotional intelligence of human writers.
Embracing the Dance of Technology and Humanity in Copywriting
Ignite your brand’s potential with AdFortless, where the artistry of human creativity meets the precision of AI.
Don’t settle for generic; choose copywriting that resonates with depth and authenticity. Our creative powerhouses, armed with cutting-edge digital insights, are poised to craft stories that touch hearts and prompt action.
Join the narrative revolution with AdFortless — where every word is a step towards your brand’s legacy.
