Broadcast advertising refers to a targeted approach within the digital realm, utilizing databases to reach specific audiences through various channels such as streaming services, mobile apps, and online platforms. This method leverages data-driven insights to tailor advertising content, ensuring relevance and engagement for users.

With the ability to personalize messages and contents based on your user preferences and behavior, broadcast advertising enhances the effectiveness of the campaigns. This strategic use of databases in advertising help your business reach the right audience, making your promotions more impactful in the digital world.