Display advertising is a digital marketing strategy that involves placing visual advertisements on third-party websites, apps, or social media platforms. These visual ads, which can include images, banners, and videos, are designed to capture the audience’s attention and promote a brand, product, or service.

By combining text, images, and a clickable URL, display ads entice users to engage further, providing a gateway to learn more or make purchases on the linked website. This form of advertising not only enhances brand visibility but also facilitates deeper interaction between your brands and users, contributing to overall digital marketing strategies.