Mobile advertising is any form of advertising that appears on mobile devices such as smartphones and tablets, a dynamic digital marketing strategy designed to reach users on-the-go. It can take place in various formats, including mobile web site display ads, banner ads, text ads, in-app ads, push notifications, and mobile video ads, to deliver targeted messages to a diverse audience. Leveraging the capabilities of mobile technology, ads contents and targeting can be personalised to individual users based on their tastes, browsing history or location.

Mobile advertising plays a crucial role in connecting your brands with consumers in the ever-expanding mobile ecosystem, driving brand awareness, app downloads, and customer engagement. As mobile usage continues to surge globally, this form of advertising remains integral to comprehensive digital marketing campaigns.