Search advertising is a digital marketing strategy that entails showcasing targeted text ads within search engine results. Triggered by specific keywords, these ads aim to capture user intent and promote a brand, product, or service effectively.

By combining concise text, relevant keywords, and clickable links, search ads prompt users to explore further, providing a direct pathway to learn more or make purchases on the linked website. This form of advertising not only boosts brand visibility but also facilitates immediate interaction between your business and users, playing a pivotal role in comprehensive digital marketing strategies.